Creative with a demonstrated history working in the marketing and advertising industry. 20 years of experience in senior management, strategy and creative problem solving combined, in regional and global markets.
I have worked with clients like Coca Cola, Nestlé, Diageo, Kimberly Clark, Pernod Ricard, Mercedes Benz, Allianz, Bimbo, Pfizer, Dunkin’, Kia, ABInBev, among others in agencies such as McCann, DDB, and Ogilvy.
Awards at major festivals such as Cannes, D&AD, One Show, Clio, London International Awards, New York Festival, FIAP, Ojo de Iberoamerica, El Sol, Wave, EFFIE; and mentioned on Time Magazine, Mashable, Forbes, AdWeek, Lürzer’s Archive, and hundreds of specialty publications around the world.
I was part of the team that established Ogilvy Colombia as a global benchmark agency. Together with my team, I led Ogilvy to be recognized as the top Latin American agency at the Clio Awards and The One Show, and one of the top 35 agencies in the world according to WARC. Additionally, I helped consolidate Ogilvy as one of the most awarded Colombian agencies at Cannes Lions over the past decade and the country's best agency at El Ojo de Iberoamérica for seven consecutive years.
I was recognized as the best Creative Director of Colombia in 2015, 2016 and 2018. Jury in New York Festival, El Sol Festival, El Ojo de Iberoamerica and Cannes Young Lions.
I have also participated as a professional speaker in different academic and creative programs in the region.
I also served as CCO at Ogilvy Peru, where I spearheaded the agency's restructuring, driving double-digit growth and fostering a creative and innovative culture that helped the agency secure a prominent position in the country.
In my most recent role as Executive Creative Director at Grey Mexico, I led the company's transformation alongside the executive board. Under my co-leadership, in just two years, Grey Mexico became one of the country's most awarded agencies and a standout office in the Grey Latam network. Key achievements included being named Best Agency in Mexico and Top 9 at El Ojo de Iberoamérica, Most Awarded Agency in Mexico at LIA, Top 5 at Círculo Creativo, and ending a seven-year drought by winning Cannes Lions once again alongside my team.
Currently, in my role as Americas CCO at LLYC, I lead creative direction across Latin America.
Frustrated musician. Mountain biker. America de Cali´s fan.